About Me.

Hi there! I'm Kangkana, aka Brahmalogy,

I design products with an approach that sits at the intersection of business, creativity, psychology, and design. A Product Design Lead specializing in translating complex, AI-driven concepts into scalable, usercentered product experiences. Operates at the intersection of AI, product strategy, UX, UI, and visual systems, aligning design vision with business objectives and real user needs

Education

2023-2024

Nottingham Trent University, Masters in Art, Nottingham, United Kingdom

As a Master's student in the UK, I've collaborated with Master’s students from Humber College, Canada, in a COIL project to create an education symposium for the Commonwealth Fashion Council, addressing the key issues of transparency, sustainability, and inclusivity, experiencing global exposure.
Led the decor team for the end-of-year FMCC showcase event in collaboration with logistics and design teams.
Co-hosted the podcast for the university publication called as the Fashionist.
Acquired in-depth knowledge and skills on the Global creative Industry and its upcoming innovations, and how to stay ahead of industry trends.

2017-2021

National Institute Of Fashion Technology, Bachelor of Design (B.Des), KOLKATA, India

Built strong foundations in design fundamentals (color theory, typography, layout) and collaborated on team-based creative projects.
Explored Indian handicrafts through the Patachitra craft cluster, gaining insight into traditional art practices and cultural storytelling.
Developed UI/UX design skills, focusing on user research, wireframing, prototyping, and creating intuitive digital experiences.

Work Experience

Feb 25’- Present

Indago Research (Bangalore, India)

Defined UX strategy and system architecture for complex research and list-building workflows
Designed scalable dashboards and interaction systems for high-context financial users
Led cross-functional alignment between product and engineering to translate ambiguous AI capabilities into structured, production-ready workflows
Designed a content-heavy institutional research website achieving 88 desktop performance score and 96+ accessibility score, balancing institutional credibility with strong technical UX standards
Established scalable brand and UI system ensuring visual consistency across product and marketing touchpoint

Nov 22’ - Nov 23

Senior UI/UX Designer Daily Dumbbell (Remote, India, Start up)

Re-architected information structure and interaction flows to simplify high-friction journeys
Reduced cognitive load by 40% through clearer hierarchy and streamlined user flows
Increased user conversion and retention by 30% through improved onboarding and usability enhancements
Designed and shipped new mobile and web interfaces from concept to high-fidelity execution
Mentored junior designers and ensured consistency across deliverables

Oct 21” - Nov 22’

Content strategist And Visual Designer Freelance Self employed (Remote)

Developed performance-driven content strategies using analytics insights
Designed brand identity systems and digital assets for emerging businesses
Integrated user behavior insights into content and UX improvement

Nov 20 - Sep 21’

Junior Visual Designer Bored Markers (Remote)

Designed branding and digital experiences for clients including Vivo, World Bank, and NCAVES Forum
Created web interfaces and digital assets aligned with brand and UX objective.
Designed social media content, and in-house projects (Inkake brand, wallpapers, merchandise)

Design Approach

I think beyond screens, understanding user behaviour, aligning with business goals, and crafting experiences that drive both usability and impact.

With roots in fashion and branding, I bring a strong visual sensibility into product design, ensuring that even complex fintech and AI-driven platforms feel clear, intuitive, and refined.

From structuring workflows to shaping end-to-end experiences, I focus on building systems that are scalable, user-centric, and thoughtfully designed.

Every product decision is guided by:

Business Acumen → aligning design with real outcomes and use cases
User Psychology → understanding behavior, intent, and decision-making
Creativity → bringing originality and clarity into every interaction
Design Systems Thinking → building consistent, scalable experiences

The goal is simple: make powerful products feel effortless.