Branding and Print Design
Inkake for Bored Markers
While working at Bored Markers as a Junior Designer, I was tasked with developing the brand identity and designing print patterns for a wallpaper brand named Inkake.
![Web 1920 – 12.png](https://static.wixstatic.com/media/3e08f1_2ff369012c8f4db3960896d6202c97cb~mv2.png/v1/fill/w_122,h_156,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/3e08f1_2ff369012c8f4db3960896d6202c97cb~mv2.png)
The task involved creating a cohesive brand identity that reflected Inkake's unique personality and designing a range of wallpapers to be used across various platforms.
![Business_Card_Mockup_038.png](https://static.wixstatic.com/media/3e08f1_64b2193b0e964ffe9d6e5fb01f0c7ca4~mv2.png/v1/crop/x_975,y_0,w_2051,h_2667/fill/w_509,h_662,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Business_Card_Mockup_038.png)
To begin, I conducted thorough research into the target audience, market trends, and competitors to gain insights into the brand's positioning.
![Web 1920 – 4.png](https://static.wixstatic.com/media/3e08f1_1199ab1b494b412ca2773aa2ab273197~mv2.png/v1/crop/x_45,y_30,w_7576,h_12966/fill/w_51,h_87,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Web%201920%20%E2%80%93%204.png)
![Mockup 1.png](https://static.wixstatic.com/media/3e08f1_1dff1507dafc4e1ca314426f221dae7d~mv2.png/v1/crop/x_254,y_0,w_1991,h_2500/fill/w_51,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mockup%201.png)
For the wallpaper designs, I drew inspiration from Indian Pichwai Paintings to create captivating visuals that resonated with the target audience. Leveraging Adobe Photoshop and Adobe Illustrator, I meticulously crafted over 70 unique wallpapers, ensuring each design was visually striking and aligned with the brand identity.
![flower texture.png](https://static.wixstatic.com/media/3e08f1_6ee18697144f4f9099eb8ca7c23b5adc~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/3e08f1_6ee18697144f4f9099eb8ca7c23b5adc~mv2.png)
![ethnic (6).jpg](https://static.wixstatic.com/media/3e08f1_efdc1beed8e045199964f7cb493175d2~mv2.jpg/v1/crop/x_1218,y_0,w_2563,h_3334/fill/w_92,h_119,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ethnic%20(6).jpg)